Brand Philosophy
Bring your brand to life.
About HATENKO
A Future Shaped by Tradition and Innovation
HATENKO is where Japanese craftsmanship and creative innovation intersect.
Rooted in traditional aesthetics, yet daring to break convention, this fragrance expresses a new kind of beauty—one that is worn like culture itself.
features
Kaga Yuzen Meets Ancient Kiso Hinoki
The cap of this bottle is crafted from Kiso hinoki, a rare Japanese cypress over 250 years old—once thriving during the Edo period, when artist Utagawa Hiroshige was active.
On this wood, the delicate dyeing techniques of Kaga Yuzen, a traditional craft from Ishikawa Prefecture, are applied to create a texture and beauty that are truly one of a kind.
The bottom of the bottle features a special printing technique that reveals the "H" logo when viewed from above—an elegant detail that completes the experience.
The Aesthetics of Packaging
Open the box to discover the perfume wrapped in a single sheet of ukiyo-e woodblock print.
In Edo-period Japan, such prints were once used as protective packaging for ceramics bound for export.
HATENKO reimagines this historical practice, turning it into a poetic gesture—an unexpected beauty that honors history while adding a touch of playful modernity.
More Than a Fragrance—A Living Scent for Your Space
Perfume is not only for the body.
The scents of HATENKO subtly elevate your environment—
whether on linens, cushions, or a letter in your study, the fragrance leaves a quiet impression.
Let scent become part of how you shape your everyday space
Layers of Fragrance
The fragrance evolves gently over time, leaving a soft trail—
like cherry blossoms carried by the wind.
First note
Lemon, Iyo Citrus, Cherry
Middle note
Cherry Blossom, Magnolia, Lily of the Valley
last note
Oak Moss, Musk, Ambergris
A Scent to Accompany the Subtle Movements of Everyday Grace
Cherry blossoms in full bloom, lining the streets of Nakanochō in Yoshiwara— a fleeting spring dream, captured in fragrance.
A moment of calm to restore your inner balance on a quiet afternoon.
As a Gift
Its refined scent and elegant packaging are well-suited for any special occasion.
Before Use / Before Purchase
Please check carefully for any skin irritation or abnormalities before use.
Discontinue use if irritation or discomfort occurs.
1. Keep out of reach of infants, young children, and pets.
2. Avoid storing in places subject to extreme heat, cold, or direct sunlight.
3. Keep away from fire or open flames during use and storage.
Due to the natural characteristics of the fragrance ingredients, the liquid may appear slightly cloudy.
This does not affect the quality or usability of the product.
This product is not edible. Do not drink or consume.
Got questions about our products
Should you have any inquiries regarding our products, please do not hesitate to contact us.